Most business owners get into business because they are good at one or two things. For example they open up a construction company because they are a handyman, bakery, dentist, restaurant owner, lawyer, etc. They go into business for themselves because they are an expert in a specific skill, industry or niche.
This is what I call the “Inner Layer” of business. This is their skillset and ability to do the job in a particular niche, industry or product/service. This is often the reason why someone goes into business for themselves.
Then there is also what I call the “Outer Layer” of business and this is everything else that has to deal with business, but often has nothing to do with the Inner Layer. These are the aspects of your business such as accounting, finance, business law, HR, management, payroll, employees, leadership, ethics, website, social media, advertising, marketing, sales, and so on.
Often a business owner has one or two of theses skills, but it is nearly impossible to be an expert at all of these different components of your business.
And it is my belief that oftentimes why businesses fail is because they get bombarded by the Outer Layer of their business. And over time they can’t juggle all the different aspects or don’t have systems or people in place that can handle it for them.
You hear it in their language and the words they say – things like “putting out fires” all the time. That they should actually be “firefighters” because all they do is put out fires.
Now, I don’t know about you, but I didn’t get into business to be a firefighter. I did get into business to help solve people’s problems that have to deal with accounting and finance and a topic that is so near and dear to all of our hearts – money.
Money is a sensitive topic for most people because they try to make money in their business. And that is often the biggest mistake you can try to do because I’ve never seen it work. You make money by adding value to peoples lives. The more value you add the more money you earn.
You do this by solving problems. Now obviously if you’re constantly putting out fires, you should consider what the reoccurring fires are and then put systems or people in place to stop it. It’s important to understand that people don’t have business problems, they have personal problems showing up in their business.
I teach business owners how to stop being “firefighters” and put systems and procedures in place that help them earn more money, save more on taxes and create better products and services.
This is more than just accounting, this is a new way of seeing the world!