Business is hard. The SBA says that 80% of businesses fail within 7 years of opening. That’s a tough realization. That is why asking yourself why your business exists (other than making money) is so important. The chances of you being successful are stacked up against you. However, that doesn’t mean you will fail. From my experience, the solution is to focus on your niche, find out what their problems are and then provide solutions to those problems. Often people make business much more complicated than it has to be and then try to be all things to everyone. When in reality you really only need to focus on what you do well and get the right systems in place to maintain and monitor your success.
So, why does your business exist? I’ve found that most business owners don’t have a solid answer to this question. They think that the only reason why their business exists is to make money for themselves. What’s wrong with this? From a legal standpoint, nothing is wrong with this at all. You can do whatever you want! The problem is that these people will fail at making money and wonder “WHY?”.
You see making money is a byproduct of creating value. When you add value to other people’s lives you make money. Money by itself doesn’t provide a lot of value. It’s just a piece of paper. So, it’s almost impossible to create money by trying to make money. The universe doesn’t work that way!
Companies who aim to solve problems and improve people’s lives create value, the byproduct of this is money. Lots of money.
We at DSE Holdings, LLC can show you how all of this is possible.
-Dan Emery, MBA, Owner & CEO of DSE Holdings, LLC